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Книги издательства «Wiley»
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In Turnaround Leadership, Michael Fullan—an internationally recognized leader on educational reform—expands the definition of organizational turnaround and shows how leaders can turn even the worst situation into an opportunity to shake-up and rejuvenate their schools. Indeed he goes beyond turnaround schools to show how entire systems can be transformed? Fullan examines the dynamics of what makes societies—and education systems—healthy or sick. He identifies the positive things turnaround schools do to get off the critical list, and explores what it takes to motivate large numbers of people to go beyond short-term solutions in order to achieve fundamental, sustainable reform. Ultimately, Turnaround Leadership focuses on the critical role of leadership—not the Lone Ranger leader who rides into town and saves a single school, but leaders whose very actions change the systems they work in. This book is a volume in the Jossey-Bass Leadership Library in Education—a series designed to meet the demand for new ideas and insights about leadership in schools. |
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Frommer's Moscow & St. Petersburg features gorgeous color photos of the sights and experiences that await you. Our author, a former Moscow-based AP correspondent, hits all the highlights, from Red Squaqre to the Hermitage. She's checked out both cities' best hotels and restaurants in person, and offers authoritative, candid reviews that will help you find the choices that suit your tastes and budget. You'll also get up-to-the-minute coverage of shopping and nightlife; detailed walking tours; accurate neighborhood maps; cultural insights; and side trips to Sergiev Posad's magnificent 14th-century monastery, the palaces of Peterhof and Tsarskoye Selo, and more. Frommer's Moscow & St. Petersburg also includes a glossary of useful Russian terms and phrases. |
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Издательство: Wiley, 2010 Жанр: Wiley Страниц: 488 страниц Загрузил: najma891, 22 апреля 2015
Experience Siena's Palio, the centuries-old bareback horse race that runs through the city's Piazza del Campo. See chapter 7. Foldout map, plus detailed maps throughout Exact prices, directions, opening hours and other practical information Candid reviews of hotels and restaurants plus sights, shopping, and nightlife Itineraries, walking tours and trip-planning ideas Insider tips from local expert authors |
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Автор: Pratt Издательство: Wiley, 2010 Жанр: Wiley Страниц: 220 страниц Загрузил: admin, 16 мая 2014
«These tips are worth their weight in gold to businesses of all sizes.» —Peter Jones, CBE, Entrepreneur and star of TV's Dragon's Den For any business, less really can be more. We all face new, austere times. Whether starting up, surviving or seeking to dominate its niche, every business needs to adjust. Based on years of real business experience, this book shows you how. From reinvigorating staff with Dunkirk spirit, to building revenues on a shoestring, this book tells you where to cut and where to keep spending. Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for any business leader sworn down by daily bad news – the age of austerity really can be about thriving, not just surviving.» |
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Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. |
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Автор: Shim Издательство: Wiley, 2011 Жанр: Wiley Страниц: 307 страниц Загрузил: abrucci, 12 сентября 2017
Everything you need to quickly acquire a solid working knowledge of more than 3,000 essential real estate terms In real estate, as in any type of business, an undefined term at a critical moment can equal a missed opportunity, or worse. That's why you need a reliable, up-to-date resource that gives you instant access to definitions of every important term you're likely to encounter in the course of doing business. That's why you need the Dictionary of Real Estate. Accessible, practical, and easy to use, it defines more than 3,000 essential commercial and residential real estate terms from the areas of appraisals, escrow, investment, finance, accounting, law, agency and ethics, construction and architecture, property management, marketing, computers and software, and more. |
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Untangle the complex web of philosophical dilemmas of Spidey and his world — in time for the release of The Amazing Spider-Man movie. Since Stan Lee and Marvel introduced Spider-Man in Amazing Fantasy number 15 in 1962, everyone's favorite webslinger has had a long career in comics, graphic novels, cartoons, movies, and even on Broadway. In this book some of history's most powerful philosophers help us explore the enduring questions and issues surrounding this beloved superhero: Is Peter Parker to blame for the death of his uncle? Does great power really bring great responsibility? Can Spidey champion justice and be with Mary Jane at the same time? Finding your way through this web of inquiry, you'll discover answers to these and many other thought-provoking questions. This title gives you a fresh perspective and insights on Peter Parker and Spider-Man's story lines and ideas. It examines important philosophical issues and questions, such as: What is it to live a good life? Do our particular talents come with obligations? What role should friendship play in life? And, is there any meaning to life? This title views Spider-Man through the lens of some of history's most influential thinkers, from Aristotle, Thomas Aquinas, and Immanuel Kant to Nietszche, William James, Ayn Rand, and Alasdair MacIntyre. |
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Celebrate the Dude with an abiding look at the philosophy behind The Big Lebowski Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary. It also answers key questions, including: The Dude abides, but is abiding a virtue? Is the Dude an Americanized version of the Taoist way of life? How does The Big Lebowski illustrate the Just War Theory? How does bowling help Donny, Walter, and the Dude oppose nihilism? Yes, the Dude is deep, and so is this book. Don't watch the movie — or go to Lebowski Fest — without it. |
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A sequel to Larry English's pioneering book Improving Data Warehouse and Business Information Quality, Business Information Quality Applied provides detailed, step-by-step examples to apply the general approach outlined in his first book to real business scenarios and specific business areas, including sales, marketing, customer care, finance, and human resources. Written by one of a very few leading authorities on information quality management, the book is designed to provide IT and database managers and business managers with reliable, quality information on which to make accurate business decisions. |
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Google App Inventor for Android is the complete guide to App Inventor for Android, Google's new visual language for building mobile apps. With App Inventor, you program by piecing together blocks that represent the phone's functionality. Because it's like putting together a puzzle, even non-technical people can use App Inventor to create mobile apps. With App Inventor you don't need to write a single line of programming code, and can still create apps that take advantage of all of an Android smart phone's features including the accelerometer, GPS, messaging, contacts, the web and more. This book provides you with a series of fully worked out apps that you can create, download and use on your Android phone. Best of all, the apps come with complete source blocks, fully explained in easy to understand terms, which you can customize for your own use or use as a model for building the next killer app. The sample apps are accompanied by a section on App Inventor Designs Patterns that serves as an invaluable reference and explains computer science concepts in simple terms. Google App Inventor for Android is the perfect companion for your app exploration, and will have you creating your own Android apps in no time. |
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Includes definitions of terms, concepts, methods, solutions, and tools in the field of computer and network security. This dictionary provides the professionals with critical insight into the terms` use and applicability in the field of IT security. It also offers support to help identify and reduce security risks. |
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In this important new book, Stephen Driver and Luke Martell examine how the Blair government is re-shaping Britain, Britain's place in Europe and British social democracy. This timely study of Labour's first term in power for two decades challenges the view that New Labour has thrown in the towel to Thatcherite neo-liberalism. Driver and Martell argue that Tony Blair's government has in fact taken politics and policy-making beyond Thatcherism. But they also cast doubt on some of the social democratic claims of Labour modernizers. While Labour's stunning election victories in 1997 and 2001 have given the Blair government an unprecedented opportunity to shape the political and policy landscape in Labour's image, Blair's Britain continues to bear the imprint of eighteen years of radical Conservative government. Blair's Britain explores the central policy dilemmas faced by the Labour Party in government in its second term and beyond: the balance between social justice and economic efficiency; strong government and pluralist politics; and work and home life. The authors explore how social democrats and progressive politicians across Europe in Germany, France, the Netherlands, Scandinavia and the Mediterranean, as well as the United States, have responded to the challenges of globalization and social change — and examine the comparative politics of social democracy across Europe and the rest of the world today. This book is the most comprehensive survey of New Labour yet to appear, and will be read by students of politics and sociology as well as being accessible to the general reader... |
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A fully updated study guide for MCTS exam 70-680. Demand for experienced, qualified Windows 7 administrators remains high. IT professionals seeking certification in Windows 7 administration will find everything they need to learn to pass the MCTS exam (70-680) in this complete Sybex Study Guide. Updated to cover the most recent version of the exam, this comprehensive guide examines all the exam objectives, using real-world scenarios, hands-on exercises, and challenging review questions. Certification in Windows 7 administration is highly prized by IT professionals and employers; this comprehensive study guide covers everything you need to know to pass MCTS exam 70-680 Covers installing, upgrading, and migrating to Windows 7; deploying Windows 7; configuring hardware, applications, network connectivity, access to resources, and mobile computing; monitoring and maintaining systems that run Windows 7; and configuring backup and recovery options Features troubleshooting scenarios, review questions, and free downloads of bonus exams, flashcards, and video walkthroughs. This complete study guide is the partner you need to assure your success on exam 70-680. |
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Understanding economics enables individual investors to make more intelligent investing and voting decisions. Diane Swonk explains the nature of economics and how it is more important to understand the humanity in this science rather than simply doing calculations. |
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Two years into the crisis, market participants now have a chance to look back and learn from the experience. One of the most striking aspects is how global and yet how local it has been. Countries in many parts of the world were players in either the financial bubble or the housing bubble or both, but the degree of impact, outcome and responses varied widely. This is an appropriate time to pull together the lessons from these varied experiences. This book consists of four parts. Part I introduces the framework for the book with a general introduction and follows the housing crisis in the US, as the core of the meltdown. Part II includes several chapters describing the evolution of housing markets and policy in the run-up to the crisis, impacts, and responses in Asian countries. Part III covers a similar breadth of topics on European housing markets. Part IV covers several countries in far-flung corners of the world, and which have some distinctive attributes. It concludes with an analytic chapter comparing experiences and linkages across countries and pointing to policy implications and research lessons drawn from these experiences. |
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Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing; the role and importance of destination marketing; organisations factors influencing tourism; demand and supply; characteristics of consumer-traveler; behaviour services; marketing in tourism; the role of marketing research in management; decision making approaches to branding, positioning and segmentation; the philosophy of integrated marketing communications; and performance metrics. |
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A thorough introduction to the Lightweight Directory Access Protocol (LDAP) technology. The first part of this book offers a detailed overview of the real world applications of the technology. This is followed by an explanation of the technical details of LDAP and a step-by-step demonstration of how to implement an LDAP directory. The book's structure is designed to span the project manager and the specialist IT team and provide each with an understanding of the other's position. Proposes a methodology to help you implement this technology Includes a detailed case study: a global enterprise directory for an extranet Covers all compatible LDAP tools and explores the development of LDAP applications. |
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CliffsNotes Math Review for Standardized Tests 2e provides an excellent and extensive overview of the areas of concern for most test-takers: Arithmetic Algebra Geometry Word Problems Strategies for Common Problem Types Unique Test-Type Problems: Math Ability, Quantitative Comparison, and Data Sufficiency. |
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A practical, nuts-and-bolts guide to architectural solutions that describes step-by-step how to design robustness and flexibility into an Internet-based system Based on real-world problems and systems, and illustrated with a running case study Enables software architects and project managers to ensure that nonfunctional requirements are met so that the system won't fall over, that it can be maintained and upgraded without being switched off, and that it can deal with security, scalability, and performance demands Platform and vendor independence will empower architects to challenge product-dictated limitations. |
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A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices. |
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